Influencer marketing is predicted to be a $5-$10 billion market in the next 5 years, with Instagram influencer marketing alone projected to be worth around $2 billion in 2018. Brands are faced with having to work on a number social networks, each hosting a seemingly limitless range of influencers. The choice for brands isn’t simple: which one to pick?
Many successful brands have grown by partnering with influencers. However, working with the wrong influencer can be risky:
- Brands can get caught up in an influencer’s controversy
- Fake followers can mislead marketers into selecting the wrong influencer
- Measuring real influence is challenging
- Time and money – both costs of influencer marketing and potential revenues – are at stake
Download this report to discover benchmarks you should consider when selecting influencers to work with, and when evaluating the performance of an influencer.
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