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Talking Sense Webinars

Join our next webinar… discover the latest ideas and thinking from leaders in the digital marketing industry. If you missed any of the previous webinars, scroll down to view the recording.

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30 Apr 2025 - Webinar: Bridging the Gap: What It Really Takes to Grow Globally

International expansion sounds exciting on paper. But anyone who’s actually done it knows there’s a lot more to it than changing your currency symbol and spinning up a Google Ads campaign.

This session dives into the real side of global marketing—from navigating different buyer expectations and cultural nuances, to deciding whether to scale with in-house teams or agency partners.

We’ll share practical lessons from marketers who’ve made it work across multiple regions, including what needs to shift when moving from UK to US markets—and vice versa.
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Demand Generation that Actually Works – Strategies for Long-Term Growth

With rising ad costs, changing buyer behaviours, and the growing role of AI, businesses need to rethink how they create and capture demand.

Watch this exclusive webinar featuring a fantastic panel of keynote speakers who are at the forefront of B2B marketing and demand generation – Zsuzsanna Blau (Vodafone), Emma Westley (DCX), Olga Denisova (GotPhoto) and Canberk Beker (ROASted) as they discuss:

  • Moving beyond lead generation.
  • Building a demand generation strategy that converts.
  • Paid vs. organic: where to focus.
  • Enterprise vs. SMB: different approaches to demand generation.
  • AI’s role in demand generation and content strategy.
  • How marketing roles are changing.

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Intro to GEO - Generative Engine Optimisation

Intro to GEO – Generative Engine Optimisation

What exactly is Generative AI Engine Optimisation, and how can you start leveraging it for your business?

Watch this exclusive webinar featuring industry experts and GEO specialists Kevin Ryan and Lourenço Gonçalves, hosted by Radmila Blazheska, as they discuss:

  • Core concepts of SEO for AI search.
  • Real-world GEO use cases.
  • How you can get started.
  • Key pitfalls and best practices.

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2025 CMO Handbook Launch Discussion

2025 CMO Handbook

The latest edition of the annual CMO Handbook is a comprehensive report exploring the challenges, strategies, and opportunities shaping the future of B2B marketing..

Watch this exclusive webinar featuring industry experts Dipti Malaviya (Consulting Partner, TCS), Paul Bennett (Finance CMO, AccuraCast), Radmila Blazheska (B2B CMO, AccuraCast), as they discuss:

  • What changed in 2024.
  • Content marketing in 2025.
  • The rise of AI and automation.
  • Key formats and channels for 2025.
  • Advice from our network of CMOs.

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AI Playbooks for Search Marketers

AI Playbooks for Search Marketers

AI is the game-changer you’ve been waiting for — but only if you know how to use it. This webinar pulls no punches as we dive into creating AI-driven search strategies that actually work, cutting through the noise and delivering actionable insights, bold moves, and tools.

Watch this exclusive webinar featuring industry experts Kevin Ryan (Founder, Motivity Marketing), Farhad Divecha (Group CEO, AccuraCast), Radmila Blazheska (B2B CMO, AccuraCast), as they discuss:

  • How to build AI playbooks that don’t waste your time.
  • Strategies for maximising ROI on search engine marketing.
  • What’s next in search and how you can outsmart the competition.
  • Examples of brands who got it right—and how you can, too.
  • Tips for cutting through AI hype and making it work for you.

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Scaling Internationally in B2B with Programmatic Advertising

Scaling Internationally in B2B with Programmatic Advertising

Is your business ready to scale up and enter new markets? Learn how programmatic advertising can unlock growth in new markets and reach new audiences efficiently.

Watch this exclusive webinar featuring industry experts Farhad Divecha (Group CEO, AccuraCast), Jérôme Bergerou (International Director, AccuraCast), and Kevin Ryan (Americas Market Lead, AccuMotiv), as they discuss:

  • How programmatic advertising helps expand into new markets cost-effectively
  • Programmatic could be the missing bit for B2B brands to meet their end of year targets
  • Differences between the UK and US markets and tailored strategies
  • Real-life examples of global B2B campaigns
  • Common challenges and solutions for entering new markets
  • Best practices for campaign success and optimisation

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