Want to drive more local footfall to your business and greater traffic to your website? Our local SEO services can help you secure higher organic placement in local web search engine results.
Local SEO for B2B Brands
Why Your Business Needs a Local SEO Strategy
If you run a B2B business that services clients, such as office servicing or professional services, in a specific geographical area, it makes sense to generate business opportunities ‘on your own doorstep’. With local business listings featuring prominently in organic Google search results, it makes sense to have local SEO for business services in place to maximise local opportunities.
One of the first and most crucial steps of any local SEO strategy is to have a Google Business Profile listing. If you want to drive local customers to your location, it’s important to claim and optimize your listing. At AccuraCast, we can help you do that.
Google Local Pack
Google Local Pack is a feature that appears on the first page of results for a local search query. It features a map of business locations and listings for three businesses relevant to a particular search. Ranking high on Google Maps is now more critical than ever because it often equates to being at the top of regular Google organic searches.
Local SEO Services
When people want to find local businesses or services nearest to them, they usually take to a search engine such as Google to do it.
Local SEO is therefore a vital element of a comprehensive search engine optimisation strategy. At AccuraCast, we have a wealth of experience in local SEO for a wide variety of clients, from professional services firms such as accountants and lawyers, to recruitment agencies and event organisation businesses.
Google my business
Many businesses create a Google Business Profile, but don’t automatically have management over it. For a Business Profile to work for as an effective local SEO and lead generation tool, you need to create a separate Google My Business account for that profile. AccuraCast experts can guide you through this process to help maximise your firm’s local online presence.
Local listings/citations
A local listing/citation is an online mention of the name, address, phone number, or website of a local business. They can appear in local directories, or on websites, blogs, and social media.
Local listings/citations help users find local businesses and can boost earning potential. At AccuraCast, we can help you build out local listings and enhance your search engine rankings.
Local link building
Local link building is when you attract links from websites who have the same local audience as your firm. This could be local publications, blogs, business sites, or directories.
These websites typically have a smaller audience and lower domain authority than, say, national or international publications. But links from these local sites can be very beneficial to your business due to their immediate ‘local’ relevance.
Local keyword research
Local keyword research involves identifying the specific terms and phrases that potential customers might use when they’re searching for products or services in your local area.
At AccuraCast, we can help you understand this process. Using our local SEO services, you can significantly enhance your online presence, attract more local traffic, and ultimately increase sales.
Local competitor analysis
Local competitor analysis (also Multilingual SEO) includes all businesses that rank for your target local keywords. It’s important to identify why your local competitors are ranking high in Local Pack, Google Maps, and Google Local Organic searches, and then try to capture those opportunities for your business.
AccuraCast can help keep your business ahead of your competition and ensure you maintain a consistent web presence.
Why is local SEO essential?
It’s essential for your business to have an effective local SEO strategy so that you can ensure your company appears high in search engine ranking results when your local audience is looking for your products or services online.
Local SEO is a digital marketing strategy that helps you optimise your website ranking in search results and increase the reach to your local audience. By optimizing for your location, you can help people to find your business online easily and, where appropriate, get them to visit it offline.
Key factors
When building a local SEO strategy, it’s essential to understand key factors that influence how Google determines local search rankings, including:
- Proximity – how close your business is to the searcher. Google tends to generate listings that are closest to the user.
- Relevance – Google generates results based on relevancy, which depends on the search query and the products/services you offer.
- Prominence – this is what customers say about your products or services. On a Google listing, this is in the form of one- to five-star ratings.
”AccuraCast helped us with our online presence to promote the college locally. Without their help I do not believe we would have had such a successful year!
Assim Jemal - St. Albans College
What makes AccuraCast the right local SEO agency for you?
B2B focus and 100% Ethical SEO® – that delivers long-lasting results and won’t get your site banned by the search engines.
Our ethics policy explains clearly what we do and how we work.
Expertise
We have a deep understand of search. It’s not an add-on to our business – it’s the core of what we do, and we’ve spent over a decade at the forefront of SEO for SMEs and global chains.
Proven track record
We deliver outstanding, measurable results, and believe in keeping costs down. We’re ranked 5 out 5 by real clients in independent reviews (source: SEMCompare).
100% Ethical SEO®
Holistic SEO that won’t get your site banned by the search engines. This also applies to local search and citations. Our ethics policy explains clearly what we do and how we work.
Outstanding support
From audit and consultation through to training and supporting in-house teams, we setup and manage single site or multi-country listings, as part of our complete SEO service.
FAQs about Local SEO
What is local SEO?
Local SEO is a search engine optimisation strategy that enables businesses to make it easy for local customers and prospects to find their services and products online, predominantly via Google.
How does local SEO differ from traditional SEO?
Traditional SEO focuses on improving your site’s visibility on a national or global scale. Local SEO focuses on capturing local customers and uses different methodologies to ensure you appear in local searches.
Do I need local SEO if my business has a physical store?
Yes! Local SEO boosts your firm’s opportunities to rank highly in the local search results and drive more people to your physical location, e.g. store. Not only does this boost your visibility, it will also increase sales and revenue opportunities.
What are local listings/citations, and why are they important?
Local listings/citations can help users find local businesses and boost earning potential by building out local listings in order to enhance search engine rankings.
How long does it take to see results from local SEO?
Local SEO can be a long process. However, generally you can expect to see increased search engine rankings within three months in most scenarios, assuming you’re working with skilled SEO experts.
How can AccuraCast help small businesses with their local SEO needs?
At AccuraCast, we have experts who can help plan and implement your local SEO strategy. Our local SEO services ensure your business can maximize online visibility, boost web traffic and increase business leads.
How much do local SEO services cost?
Local SEO doesn’t have to be expensive, however it does require a reasonable investment. Local SEO pricing can start from hundred of pounds and run into thousands, depending on the level of ambition. However, a sound ROI business case can be calculated to meet business objectives.
