If you don’t need a fully outsourced SEO agency, AccuraCast provides expert in-house SEO training, technical support, and strategic consulting services designed specifically for businesses with an in-house SEO team.
In-house SEO training for B2B brands
In-house SEO support for B2B Brands
AccuraCast’s experienced consultants can deliver bespoke, in-house SEO training across the entire SEO lifecycle, from basics to advanced, designed around your business needs.
By partnering with us, you can scale your team’s capacity rapidly – especially in multiple languages, where your in-house team may not have the requisite capabilities – and upskill your team to ensure everyone has the competency needed to deliver on your growth objectives.
Our experts have many years of SEO experience, working alongside teams at leading B2B brands. Our comprehensive in-house SEO training program offers everything you need to develop your SEO team’s skills further.
Who is our SEO training for?
AccuraCast provides expert in-house SEO training services to multiple stakeholders within an organisation. They can be tailored to meet the specific needs of senior marketing execs, brand managers, digital marketers, PR professionals, copywriters, content marketers, SEO execs, webmasters, technical staff, and developers.
In-house SEO training services
At AccuraCast, we discuss your specific requirements and devise half and full day training sessions to meet your needs. Training topics can cover technical search engine optimisation, marketing and content, PR and blogging or link building and outreach.
Back to basics
If your team has no previous SEO knowledge or experience, and is looking for ‘SEO for beginners’, we can tailor initial training sessions to focus on basic SEO training. This will give your team the knowledge they need to start implementing some of the key SEO techniques needed for your business.
Once your staff know the SEO basics and how to get results through our initial in-house SEO training program, you may want some of your team to focus specifically on SEO related to their job roles. For example, you may have an in-house copywriter that could benefit from learning about how to combine content writing and SEO.
More advanced
Our in-house SEO training program can move on to more advanced aspects of SEO, and we can arrange follow–up sessions with smaller groups or individuals, focusing specifically on the methods of creating SEO optimised content and tools that will benefit them in their job role.
Practical workshops
At AccuraCast, we not only ‘talk the talk’, we also ‘walk the walk’. That means we take a very practical approach to in-house SEO training. So we don’t just tell you about in-house SEO techniques, we show you.
Our practical training workshops, for small or large groups, are designed to give insights into ‘real world’ SEO challenges and successes, experienced by our clients worldwide.
Content marketing strategy
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will be seen in search engine results. If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site.
AccuraCast’s experts can help with in-house SEO content marketing training. We ensure your content is well written, well targeted and meets your brand’s business goals
Technical SEO audits
A technical SEO audit can be a critical step in terms of optimising a website for search engines. A detailed and forensic audit ensures your website is not only user-friendly and secure, but also highly visible and compliant with search engine guidelines.
Our experts can train your team to undertake a well-conducted, in-depth audit that will significantly improve your website’s chances of ranking higher in search engine results.
Link building and digital PR
At AccuraCast, we enable ambitious B2B brands to boost their rankings globally through in-house training on link building and digital PR for SEO.
For over 20 years, we’ve partnered with brands’ SEO teams to help them earn high quality editorial backlinks from reputable sites to maximise their digital PR for SEO strategies.
SEO tools implementation
Our extensive SEO training courses cover a wide range of skills, practices and techniques designed to improve visibility in organic search results. Of course, skills are only one part of the picture – B2B brands also need to implement the right tools in the right way.
AccuraCast’s training provides you with the knowledge and expertise needed to select the latest solutions that will enable you to build and implement a successful SEO strategy long term.
SEO metrics and reporting
SEO is all about measuring success. In most SEO scenarios, KPIs (Key Performance Indicators) are used to determine whether current SEO strategies are working in line with your business goals.
Our in-house SEO training can show you how to track the correct SEO metrics and identify which are most important. This will help you to determine what is working best and enable you to drive increased organic traffic to your website.
Local SEO
When people want to find local businesses or services nearest to them, they usually take to a search engine such as Google to do it. Local SEO is therefore a vital element of a comprehensive search engine optimisation strategy.
As part of AccuraCast’s in-house SEO training program, we can pass on a wealth of experience in local SEO for a wide variety of clients, from professional services firms such as accountants and lawyers, to recruitment agencies and event organisation businesses.
Q&A and ongoing support
In SEO, we know that there is no such thing as a ‘one size fits all’. That’s why, in our in-house SEO training, we leave the door open for your questions and queries.
This is part of our ongoing support to ensure that you continue to improve your in-house SEO efforts long after the training program has been delivered. And we provide additional training as required to help fill any knowledge gaps.
Expert SEO Trainning
If you are a B2B brand that may have used SEO companies before, but felt let down by their services or did not achieve the results you hoped for, it’s time to upskill your team in SEO methodologies and techniques.
Tailored to your business
Our in-house SEO training program can be 100% tailored to your business. We provide expert in-house SEO training, from basic to advanced, as well as implementation support and strategic consulting services designed to meet your specific business requirements.
With extensive experience of working alongside teams at leading B2B brands, we can deliver a wide-ranging, in-house SEO training program that enables your team to develop their own SEO skills.
By having a team of expert trainers in-house with wide-ranging SEO knowledge, you can improve your search engine rankings and therefore increase enquiries and sales. Training and consultations cover a range of topics including:
- Content Strategy
- Competitor Analysis
- Keyword Research Techniques
- Technical SEO Essentials
- Multilingual SEO
- Local SEO Strategies
- Link Building Tactics
- Analytics and Reporting
- SEO Tools and Resources
”The team at AccuraCast have been fantastic. Even with all their knowledge and technical capability, they are still able to offer guidance and advice in simple and easy to understand terms. And most importantly, they get results as we saw an almost immediate impact on the organic search traffic to our site.
Danis Roberts - Lord's Cricket Ground
What makes AccuraCast the right In-house SEO training agency for you?
B2B focus and 100% Ethical SEO® – that delivers long-lasting results and won’t get your site banned by the search engines.
Our ethics policy explains clearly what we do and how we work.
Committed to transparency
We believe in accountability and openness. We keep you informed and provide clear, comprehensive guidance.
Multilingual services
Our full range of services are available in all major languages, making it much easier for you to extend your reach globally.
Partnering for innovation
Our consultants work as an extension of your team, pioneering breakthrough ideas to outrank your competition.
Comprehensive support
Call on our additional link building, online PR, and SEO support and training services whenever you need them.
FAQs about In-house SEO training
Why choose an in-house SEO training program?
One major advantage for B2B brands choosing in-house SEO training is more control of their SEO strategy. We can train your in-house team to prioritise certain aspects of SEO, for example link building or local SEO.
What topics will be covered during the training?
AccuraCast has wide-ranging knowledge and expertise and, although our in-house SEO training program covers specific topics, we can tailor the training you meet your specific business requirements.
Who should attend the SEO training?
We provide expert in-house SEO training services to multiple stakeholders. Training can be tailored to meet the specific needs of senior marketing execs, brand managers, digital marketers, PR professionals, copywriters, content marketers, SEO execs, webmasters, technical staff, and developers.
Is the training suitable for beginners?
Yes, absolutely! From previous experience, we know that there are different skills levels within an organisation, so we tailor our training to include beginners, as well as those with more advanced skill sets.
How long does the training program last?
It can last for days, weeks, or months, depending on the type of training required, the size of the team, and the level of existing in-house knowledge and experience.
Can the training be customised for our specific business needs?
Yes, definitely! In fact, we usually prefer to tailor our courses to specific business needs since there isn’t a ‘one size fits all’ when it comes to SEO training. Every business is different.
What are the benefits of in-house training compared to external courses?
In-house training is good for organisations that are aiming to foster stronger relationships among employees and enhance team collaboration. This type of training is very economical when it comes to training larger groups, so if you have a large team, the cost per person can be lower than outsourced training.
What ongoing support is available after training?
AccuraCast provides ongoing support for our training programs so that any future SEO knowledge gaps can be plugged.
