Where the finance, fintech, insurance and insuretech industries are concerned, search & display advertising is distinctively different from that of other fast-moving businesses such as e-Commerce.
With a greater emphasis on lead generation and the continuance of the journey through the decision-making cycle, developing credibility and confidence is critical.
Getting this journey right requires meticulous attention to detail, as well as the ability to leverage data and understanding to offer the best outcomes for the customer at the lowest possible cost to the business.