Love it or hate it, the Western world celebrates Valentine’s Day on the 14th of February. If you look past the cheesy lines and clichés, V-Day offers all types of businesses the opportunity for a little fun, and to show you care about your customers.
🏈 Over 60,000 searches for sports-related valentines ideas are carried out on average in the UK & USA in the first week of February, every year.
💍 Searches for wedding finance and engagement proposal finance peak during the last few weeks of January in UK & Europe every year.
🛫 More than 1.5 Million searches for travel specific to Valentine’s day were carried out by people in UK, USA, and Europe in Feb 2020.
💕 This January, worldwide searches for romantic getaways were at their third-highest peak in the last 5 years, in spite of Covid-19.
🎁 The number of people searching for Valentine’s Day gifts in 2021 has fallen to the lowest level since 2004
If your business doesn’t sell heart-shaped candy, romantic meals for two or diamond necklaces, do not despair. With a bit of creativity it is still possible to get in on the spending action:
- Retarget your customers, subscribers and fans with a special message
- Get creative with your social media posts. This applies to both B2B and B2C
- If you’re planning any special promos, offer them to your loyal customers, and start communicating them now
- Steer clear of ‘2 for 1’ promos – they tend to be perceived negatively. Money-back guarantees and free shipping offers – get an especially positive response from consumers
- Make it personal, keep it mobile-first
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
