Twitter Tests Out New ‘Buy Now’ Button
Twitter has officially begun testing a ‘buy now’ button this week, which will allow users to buy items directly from a tweet with just the click of a button. The monetisation of twitter has proved difficult for retailers to grasp, but could this new feature change Twitter’s perception as a viable sales channel?
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About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.