Get personal!
Google says that personalised descriptions perform up to 2x better than non-personalised ones. 94% of marketers also say personalization greatly contributes to business profitability. Fully personalised ads will have the most profound impact, but even very simple changes like using the word ‘you’ in the ad text help drive engagement.
As face-to-face interaction reduces, and digital marketing spend increases by the billions, how can you interact with your audience’s specific attributes?
- Analyse your audience
- Optimise your website and content
- Research the market
- Run regular tests
- Use personalised CTAs
Personalising your advertisements and content has proven to be extremely successful. Although it can be tricky and takes longer, it is important for digital marketeers to start applying this personal approach to sell more products and services.
Read the case study: Personalisation at scale
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
