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Google Working With Apple To Fix Mobile Ad Tracking

Mobile ad tracking has been broken since the first day Google introduced mobile app ads. Considering the lucrative nature of the iOS app market, this is a crucial issue for advertisers. Now, the search giant is finally working with Apple to fix it.

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AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.