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| Getting a return on investment isn’t impossible on AdWords if you know how to set it right. #3 is very important. Start here » | Which of these stats have you been tracking to improve your campaigns? The last one might surprise you! Learn more » |
The Results of Our Marketing Reports Survey Are In…
Last month we asked our clients, followers, colleagues and newsletter subscribers to tell us what their ideal digital marketing reports would look like. Thank you to everyone who took the time to share their thoughts with us.
The results of the survey are now in and they might surprise you…
Most businesses want to get weekly reports
Advertisers want to see an equal mix of graphs and numbers
Explanations of the stats and progress are needed
AdWords reports should identify issues and how the agency fixed them
SEO reports must focus on organic traffic stats
We took your feedback very seriously and some of you have probably already started seeing changes in the way we report on AdWords and Organic search. But our work doesn’t end here. We want to establish minimum reporting standards throughout the industry and are starting to share our findings with a number of other agencies as well as Google.
You can help by simply sharing these results with your colleagues and other marketing specialists you work with.
Let’s raise the standard of digital marketing reports throughout the industry!
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
