Google Launch New Expanded Text Ads
On Tuesday 26th of July, Google announced the launch of expanded text ads globally.
Optimized for the mobile-first world, expanded text ads are designed to maximise your presence on search results. With nearly 50% greater ad copy, this format features a more prominent headline and extra room to highlight your products and services.
Users will get more information from the ads. There is an expected click-trough rate (CTR) uplift of ten to twenty percent.
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AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
