This assorted collection of marketing stats make a strong case for marketeers to once again put more resources into SEO & content marketing, especially with a focus on mobile.
67%
more leads are won by brands that have a blog compared to ones that don’t
70%
of marketers say they don’t have a consistent blogging & content strategy
50%
of all e-commerce sales this year will come from mobile commerce
49%
of all emails are opened on mobile devices
51%
of shoppers have completed an online purchase with a smartphone
77%
of B2B purchasers won’t speak to a sales person till they’ve done their own research
43%
of e-commerce traffic comes from organic Google searches
31.7%
is the average click-through rate for the #1 organic result on Google search
65%
of marketers consider link building to be the most difficult SEO tactic.
Sources: Europa, LinkedIn, eMarketer, BigCommerce, Statista, Demand Metric, Altimeter, Transaction blog, Backlinko, Hubspot
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
