Six months to fix user experience
May 2021: That’s when Google will start considering “core web vitals” as a ranking signal. This means pages that deliver a faster and smoother user experience will have more chances of ranking higher organically.
Three web vitals that marketing managers and technical SEOs need to pay attention to:
- Largest contentful paint – indicates how long the largest element on the web page takes to load. You should aim for < 2.5 seconds.
- First input delay – indicates how quickly your web page reacts to user actions. You should aim for < 100ms.
- Cumulative layout shift – measures unexpected changes in the layout when a user is on a page. You should aim for a score < 0.1, which means your mobile site should largely avoid layout shifts on interaction or scroll.
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
