Six months to fix user experience
May 2021: That’s when Google will start considering “core web vitals” as a ranking signal. This means pages that deliver a faster and smoother user experience will have more chances of ranking higher organically.
Three web vitals that marketing managers and technical SEOs need to pay attention to:
- Largest contentful paint – indicates how long the largest element on the web page takes to load. You should aim for < 2.5 seconds.
- First input delay – indicates how quickly your web page reacts to user actions. You should aim for < 100ms.
- Cumulative layout shift – measures unexpected changes in the layout when a user is on a page. You should aim for a score < 0.1, which means your mobile site should largely avoid layout shifts on interaction or scroll.
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
