Facebook’s focus on “Discovery Commerce” reveals the social media marketing trend to watch in 2021
Discovery Commerce is key to turning awareness into demand. It is a system of tools that anticipate customer needs and match products with the people most likely to buy them. Here’s what you can do to prepare…
- Enable discovery on relevant formats for your business – this may be in the form of Instagram Shops, or demo videos, or even simple carousel ads.
- Implement the right tracking signals on your site, and share performance data back to the systems so algorithms can accurately identify your customers.
- Build effortless transaction facilities for your customers, whether this is through seamless checkout on any platform they choose or in store.
Learn More About Discovery Commerce
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
