Browser changes are impacting cookies and performance marketing tools
In 2022, nearly 70% of the world’s internet population that use Google Chrome may no longer be measured when the browser completely blocks third-party cookies. We’d like to gauge business preparedness for performance marketing in an age of cookieless browsing.
We’ve begun a survey to research business’ preparedness for the changes. The results will be published here in the coming weeks. In the meantime, the following infographic gives a quick, simple overview of the technical changes affecting the ads ecosystem, which will eventually lead to the death of the web cookie, as we know it.
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
