Browser changes are impacting cookies and performance marketing tools
In 2022, nearly 70% of the world’s internet population that use Google Chrome may no longer be measured when the browser completely blocks third-party cookies. We’d like to gauge business preparedness for performance marketing in an age of cookieless browsing.
We’ve begun a survey to research business’ preparedness for the changes. The results will be published here in the coming weeks. In the meantime, the following infographic gives a quick, simple overview of the technical changes affecting the ads ecosystem, which will eventually lead to the death of the web cookie, as we know it.
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
