The land of the thought leaders micro influencers
Many LinkedIn members are familiar with “famous” users like Oleg Vishnepolsky or Neil Patel, but are these “thought leaders” actually influential?True, they have a large following, but does this translate to a following that takes action? Do they have actual influence? To answer this question, we examined 20,000 data points from LinkedIn, and the answers may be surprising.
Scaling up with AI
The scope for the application of Artificial Intelligence is seemingly endless, particularly in marketing. In our most recent event, we sought to answer the burning questions brands had about using AI, and what opportunities it offered to improve and scale their campaigns performance.It was a fantastic event, covering a wide variety of issues such as:
- Marketing in an automated world
- Putting people first in an automated world
- Marketing Automation
We also discussed topics that aren’t often spoken about, such as the challenges AI can’t solve. Click below to see how we respond.
P.S: For those that unfortunately couldn’t attend, we’re hosting another event in June (still focused around AI in marketing), so be sure to keep an eye out for that, and we look forward to seeing you there!
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
