Android app tracking changes expected in late 2021
Following iOS 14.5 changes that rolled out a few weeks ago, Google has announced an update to its app tracking features. Luckily for advertisers, these changes aren’t as drastic as the ones by Apple.
Android users can already opt out of tracking by diving into the depths of the Android settings. However, when users opted out, apps weren’t forced to stop tracking them. Later this year, Google will enforce this.
“Starting in late 2021, when a user opts out of interest-based advertising or ads personalization, the advertising identifier will not be available. You will receive a string of zeros in place of the identifier.”
Minimise the impact of these changes
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
