An Ireland based social media and online PR company, Simply Zesty, has released some interesting details about the use of the social media in the U.K.
While it is a very well known fact that social media is growing very fast worldwide, the study shows that in the U.K. 85% of the population is already highly connected to the Internet.
The findings show that users spend over 6 hours a month on social media sites, and while 25% of them write their own blog, 60% read blogs. 64% of users have their profile on at least 1 social network.
About 33% of them have downloaded a video sharing site, and 85% watch video clips online.
Over 25% of adults are known to access the internet through their mobile phones and 29.4 million people visit social networks at least once a month.
While the population in the U.K. is 61 million, Germany 81 million, Japan 127 million, Russia 141 million and in the U.S. 308 million, the number of people in the world connected to Facebook has crossed 500 million.
Over the last year, the number of people watching television programmes online has grown by 600% and about 20% of adults in the U.K. prefer surfing the internet than watching TV programmes.
Social networks have now become the single largest activity to pass the time and nearly 33% of adults in the U.K. express the sentiment that they ‘cannot live without the internet’.
78% to 80% of Internet users in the U.K. use the internet to check information about products and services, thus allowing marketers to reach a large number of users.
33% of users trust online banners and while 90% of users trust the online recommendation of friends, 70% even trust the online recommendation of strangers.
20% of tweets contain references to some brand or product, and online visitors from some social media site are far more likely to make an online purchase, than other online visitors. (71% compared to 7%)
Social media sites allow us to create online content and they also help to connect people with each other and also with brands products and services.
About the Author
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
