5 Finance Lead Generation Tips for Better Quality Data
Producing high-quality leads can be a daunting task, but with the proper approach, better-quality data can certainly be accomplished. That’s why we’ve put together this article to provide 5 finance lead generation tips that we believe will help you acquire better quality leads for your business.
If you’re looking to improve your lead generation techniques, stick around and take a peek at this checklist to see if you’re covering all the bases.
1. Personalisation
Personalisation is an essential aspect of digital marketing in today’s world. By dividing your customer base into distinct segments and creating bespoke content and messaging for each, you can efficiently target potential customers with the right message at the right time. This strategy significantly increases the likelihood of generating new customers for your financial service business.
For instance, a B2B financial service provider catering to companies of varying sizes and industries can use data on target company size, industry, and job titles to create personalised marketing messages for each customer segment, and even further differentiate the message for owner-managers of small businesses versus finance directors in bigger companies.
This approach ensures that your marketing content resonates with your target audience, thereby increasing the chances of converting prospects into paying customers.
While personalisation strategies can be time-consuming and complex, the benefits are worth the investment. Personalisation creates a more engaging marketing experience that makes prospects feel valued and understood, thereby building brand loyalty and customer retention.
2. Offer free tools and outreach
Reaching out to potential clients can certainly help generate leads, but establishing trust with unfamiliar faces can be quite the challenge. That’s where offering free tools and resources can come in handy. By providing valuable content such as online tools, consultations, and resources, you can establish credibility and build relationships with potential customers.
As a financial services provider, one effective way to establish your expertise and build trust with potential customers is by offering useful resources such as financial planning guides, tax calculators, or investment webinars. These resources can help your target audience understand their financial situation better while also showcasing your services.
If you want to make sure you’re connecting with the right people, it’s worth thinking about how you can limit access to your freebies. You could do this by setting a specific time limit or making it first-come, first-served. By taking this approach, you’ll be able to identify the people who are most interested and invested in what you’re offering. This means you can concentrate your efforts on building strong relationships with them.
Giving away resources for free might not sound like a good marketing strategy for finance and fintech businesses, but it is a smart move especially at the early stages of growth as it lowers the barriers to prospects engaging with your brand and shows your potential customers that you’re offering something valuable. This helps to establish your credibility and trustworthiness, which is important when you’re handling people’s money. It can also increase the chances of converting prospects into paying customers.
3. Use LinkedIn
Don’t miss out on the power of LinkedIn for lead generation. A professional profile that showcases your brand and services is essential, but don’t stop there.
The power of LinkedIn lies in the network’s ability to accurately identify professional profiles of individuals. This makes it easier to specifically target your audience, whether you offer investment services to high net worth individuals, a low-cost trading platform for prolific investors, or business growth funding loans for entrepreneurs.
Employee advocacy is especially important on LinkedIn. Encouraging individual participation on the platform by advisors, customer service personnel, relationship managers etc. within the company can boost their profile and the company’s content too.
LinkedIn allows you to target local leads with content and resources on the platform. To identify potential leads, it’s crucial to stay active on the platform and participate in relevant professional groups. By engaging with your network, and sharing valuable content and insights, you can position yourself as a thought leader in the industry and attract potential customers.
Here are some tips for effective LinkedIn usage:
- Utilise targeted campaigns – Take advantage of LinkedIn’s sophisticated targeting capabilities by setting up campaigns specifically tailored to your ideal customers.
- Optimise content – Create engaging posts that will attract potential leads and utilise analytics to track which posts perform well and adjust accordingly.
- Leverage tracking – Make sure you’re taking full advantage of the LinkedIn Insight tracking and leverage the tool to optimise campaigns to generate more qualified leads for your funnel.
Remember, LinkedIn is a hub where people gather to do business, so it’s essential to tailor your profile and interactions on the platform accordingly. With the proper strategy in place, you can generate leads of exceptional quality that have the potential to transform into valuable long-term business relationships.
If you provide financial services for businesses, learn how to maximise your social media presence and B2B lead generation with our comprehensive guide.
4. Enhance use of your data
Imagine this – you’re in charge of a fantastic finance brand that focuses on assisting small and medium-sized businesses (SMEs) to invest their well-earned money. However, how can you ensure that you’re making the most of your marketing campaigns? That’s where UTMs come in!
By using UTM (Urchin Tracking Module) tracking URLs, you can measure which marketing channels bring the most traffic to your site and which ones generate the highest quality leads. This means you can figure out which strategies are working best and allocate your marketing budget accordingly. Smart, right?
But that’s not all! With most tracking systems you can also see which pages on your site are most effective at turning visitors into leads. This gives you the power to make changes and improve those pages further, so you can keep attracting new business.
These steps will not only provide companies with higher-quality leads but also give them an edge over their competitors:
- Leverage existing customer information & data sets
- Analyse past campaigns & trends
- Utilise AI & machine learning algorithms
- Automate processes with marketing suites
- Set up targeted campaigns swiftly and easily
Tracking your data can give you valuable insights into your audience and how they behave. This means you can create campaigns that really speak to them, with messages and offers that hit home. And let’s face it, who doesn’t love a bit of personalised attention?
By using the appropriate data, you can determine what drives your audience, what they’re searching for, and where they spend their time on the internet. Armed with this knowledge, you can create marketing that’s laser-focused and is more likely to get the results you want, rather than just raw leads.
Read our guide to Unlocking the Power of Big Data: 5 Simple Ways for Marketers to Get Started Today!
5. Capitalise on your CRM tool
A CRM tool is an essential asset for any financial services provider looking to maintain healthy and professional relationships with their customers. By collecting and organising customer data, marketing personnel can develop customised strategies that effectively target similar potential leads.
For instance, data on customer demographics, preferences, and purchase history can help tailor marketing messages to their specific needs, and help you identify new customers with similar needs. Regularly updating and cleansing data helps to ensure that the lead database remains relevant and up-to-date. Moreover, your CRM can help you track industry trends and consumer preferences, enabling you to stay ahead of the competition and adjust your tactics before negative trends turn into a problem.
Final words
If you want to generate leads, you can’t rely on a single effort to get the job done. It’s an ongoing process that requires your full attention and effort. By focusing on personalisation, offering free tools and outreach, using LinkedIn, tracking your data, and using a CRM tool, businesses can improve the quality of their leads and ultimately increase their conversion rates.
These strategies are not only effective but also practical and cost-effective for any B2B finance business. By consistently implementing these tips and measuring their effectiveness, businesses can continue to improve their lead-generation efforts and achieve their desired growth and success.
