Brand, Data & the Power of AI
As the B2B marketing landscape transforms, senior marketers are under increasing pressure to strike the right balance between brand building, performance optimisation, and leveraging AI technologies. This exclusive half-day event is designed to provide practical strategies, sharp insight, and future-focused inspiration for marketing leaders ready to evolve.
Join CMOs, VPs of Marketing, Heads of Digital and Demand Gen, and performance leaders for an afternoon of expert sessions, collaborative debate, and rooftop networking over drinks.
What you’ll gain:
- Real-world case studies showing the impact of brand & performance balance
- Actionable takeaways on aligning your funnel from click to close
- Tactical tips to futureproof your search, content and paid media strategy in the age of Generative AI
- A high-level view of what’s really changing in marketing – and where your focus should be next
What’s on the agenda?
- 12:30 – Arrival & Networking (light refreshments)
- 13:00 – Introduction
What Generative AI means for marketing
How AI is rewriting marketing playbooks across SEO, PPC, and content.
In this session, we’ll explore how Generative Experience Optimisation (GEO) is changing how brands appear in search, paid media and content channels. We’ll share how B2B marketers can adjust workflows, optimise creative, and stay visible in a world dominated by AI. Learn how to turn disruption into competitive advantage.
Making your funnel work harder
Bridging the gap between lead gen and revenue.
It’s time to stop leaking pipeline. This session offers practical guidance on how to align marketing and sales, better qualify leads, improve CRM workflows, and finally track the metrics that matter. We’ll explore attribution models that reflect the true buyer journey and help marketers optimise throughout the full funnel. - 13:50 – Networking Lunch (light bites, tea, and coffee)
Keynote: Branding vs Performance – Finding the sweet spot
Smart budget allocation in uncertain times.
Too often B2B marketers are asked to choose between long-term brand equity and short-term performance. This keynote unpacks how leading brands balance both. We’ll cover frameworks for prioritising media spend, lessons from real campaigns, and what creative effectiveness means in the age of AI.
Panel: What’s in, what’s out, what’s next
How B2B leaders are rethinking digital marketing.
This session gathers senior marketers to debate what’s actually working, what needs rethinking, and what’s coming down the line. From the collapse of traditional attribution models to the rise of AI optimisation and clean rooms, this panel reveals what’s shaping modern B2B marketing strategy. - 15:15 – Roundup & final insights
- 15:25 – Rooftop networking (food, beer, wine, and conversation)
- 18:00 – Event ends
Why attend
- Expert Speakers: Hear from leaders across B2B sectors sharing lessons from the front lines.
- Exclusive Insight: Each session is designed to be actionable – no fluff, just what works.
- Curated Audience: Mingle with like-minded senior marketers navigating the same challenges.
- Incredible Venue: A stunning rooftop location with views, refreshments, and summer vibes.
Event details
Thu, 19 Jun 2025
12:30 – 18:00 BST
Live in-person
The Lighthouse,
1 King’s Cross Bridge,
London N1 9NW
Reserve Your Spot Now
Spaces are limited to ensure high-quality networking and meaningful discussion.
Our Expert Panel of Speakers
Radmila Blazheska
B2B CMO
AccuraCast
Farhad Divecha
Group CEO
AccuraCast
