Challenge: Launch UFC in France and ensure the first-ever UFC Paris was a pulse-pounding success!
UFC, the most important MMA promotion company in the world, wanted to enter the French market with an unprecedented event.
We devised a market entry strategy and rolled it out long before the event was officially announced. Excitement ramped up during the “register your interest” phase, and by the time tickets went on sale, the fans were ravenous for the long-awaited feast of adrenaline-fueled action.
Uncharted Territory
UFC and AccuraCast embarked on the exciting journey to France in late 2020. Awareness in the new market was limited to MMA and UFC fans. We ramped up branding and fan engagement through educational MMA content, captivating creative, giveaways, and exciting video featuring French fighters.
Our tactical approach involved developing compelling ads tailored specifically to the French market. By incorporating informative and entertaining elements into our MMA content, we sought to captivate the audience and ignite their interest.
Fuelling Fan Anticipation
In June 2022, the first ever official UFC Paris was announced! With careful planning and a deep understanding of our target audience, we crafted a campaign that enticed fans to register their interest in attending the event. Cool creative and a strong local flavour drove the message home.
By leveraging enticing visuals, compelling copy, and strategic ad placements, we captured the attention of French MMA and sport fans. The campaign garnered remarkable engagement, as fans eagerly shared their enthusiasm for the event across various platforms, generating unprecedented buzz and excitement within the community.
Dana White recounts how long this took
Sold out within minutes of pre-sale
20,300
Tickets sold (sold out)
90k
Unique leads
$4.5 million
Ticket sales
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