We helped Pierre & Vacances Center Parcs attracting affluent Russian investors to the luxury property in the resort town of Deauville.
Russians love the French town of Deauville so much that they built a mini replica of it in their country. Using our multilingual marketing expertise with Yandex, we attracted investors to the original town where property is located.
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Understanding how to target our core audience
Russian searchers use Yandex and Google, with the former taking approximately 60% market share.
Creating landing pages tailored to our target
We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.
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Multilingual marketing campaigns
Targeted affluent Russian people
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16%
Increase in reach through targeting new markets
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60%
Market share targeted on Google