Challenge: Promote CCV Easy, a self-service cashless payment solution, to key industry sectors.
CCV Easy is an unattended payment solution that offers fast, secure ways for companies to process self-service, cashless payments.
A series of trend reports were produced to offer insights into the upcoming changes for industries most likely to be interested in such card-processing terminals: electric vehicle charging, vending machine providers, service stations, and public transport.
Account-based marketing
A hybrid account-based marketing (ABM) strategy was adopted to allow effective targeting and personalisation of messaging. The aim of the campaign was to generate leads via the gated report, by advertising it to leaders in specific industries across Western Europe.
Native & on-site lead gen ads
Mixed online content with real-world events
470,000
Qualified potential customers were reached
Industry focus
Targeted named businesses across 5 key industries
€21.07
Average cost per business 2 business lead
International
All Western European and Nordic markets targeted
