A Specialist B2B SEO Agency
The SEO agency for ambitious B2B brands. Attain higher search rankings, drive more organic traffic to your site, and acquire qualified leads with 100% Ethical SEO® services. We are an international B2B SEO agency delivering consistent results in a constantly evolving global search landscape.
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Some of the global B2B brand websites we've optimised
Partner With Us for B2B SEO Success
As one of the world’s leading international SEO consultancies, we pioneered a holistic, ethical approach to search engine optimisation, adapting and innovating to keep our clients on top of the rankings without spamming. Whether it’s optimising enterprise content at scale for WTW, delivering a powerful organic search management strategy for nPower, or re-branding PwC’s global consulting business online, our services always deliver results.
Tangible benefits from our B2B SEO services
Increased organic search visibility earned from our SEO services drives more clicks and traffic to your site, and greater brand awareness. More qualified traffic combined with greater brand recognition yields more leads that are likely to convert into sales.
Maximise the impact of SEO in your B2B marketing
B2B buyers engage with suppliers 2/3 of the time online, and the rest offline. A robust B2B marketing plan should therefore cover online and offline elements. Within the online marketing plan, SEO plays a very important role in the research and discovery phase, where users typically search broader terms that may not be profitable to pay for placement. In the "messy middle" and at the bottom of the funnel, the role of SEO is to place your brand in front of your clients when they're making purchase decisions.
Annual SEO highlights for our B2B clients
83
Ranking improvement
0
Penalties incurred
18
Increase in organic traffic
0
Spam links
A complete range of SEO services for B2B
SEO Consulting
Technical multi-country SEO audit and consulting service to identify optimisation issues, and recommendations to improve your organic search ranking.
Digital PR & Link Building
High-quality multilingual link building services. We only use ethical strategies to get relevant, one-way, editorial backlinks (no paid links) through innovative content marketing.
SEO
Training
SEO training, support and strategic consulting services for B2B organisations with an in-house SEO teams. We work as an extension of your team.
Multilingual SEO
International SEO in all major languages. Reach a global audience with our multilingual services, which include link building in all major languages and technical audits.
Technical SEO
Services to help ambitious B2B and SaaS companies quickly implement SEO recommendations by adding resources to your team. Achieve scale rapidly in international markets with SEO.
Local
SEO
Secure higher organic placement on Google Maps. Drive more footfall to your store or venue and more traffic to your site with local SEO services.
Reputation Management
Maintain a positive brand reputation, protect it from disrepute, and control how your business is portrayed in organic search results.
Multimedia SEO
Video, podcast, image, and news optimisation drive higher visibility of your multimedia content on video search, news search, and on YouTube.
Featured B2B SEO Success Stories
Keeping up with the ever-changing Google algorithms is a demanding profession. We should know – it’s been our specialty for over 20 years. Here are some important factors to keep in mind when creating an SEO strategy for a B2B enterprise website.
On-page SEO
Optimising the elements of a page so search engines can "read" the content and identify the important parts just like a user would increases the likelihood of that page being indexed appropriately. The goal of on-page SEO is to set out clearly defined content hierarchies and link structures for enterprise web pages. Semantic tag structures, mobile friendliness, page speed, and use of schema markup are key to improving on-page SEO.
Content SEO
When ranking a page, search algorithms evaluate the relevance of search queries to the contents of the page as well as its relationship to the rest of the website. The objective of on-page SEO is to ensure search spiders understand the contents of the page and deem it relevant to your target keywords. Header tags, meta data, presence of keywords in the content, content freshness & quality, and user experience are some of the key factors to optimise.
Off-page strategy
Off-page factors have always been a very important consideration for Google. Controlling these metrics is harder, as they are not always within the brand marketer's control. A robust off-page SEO strategy will include building a great brand, investing in PR, collaborating with influencers, building a social media presence, and growing & engaging with your community.
Technical SEO
For large enterprise websites, technical optimisation is often most important. The magnitude of pages that need to be crawled and indexed presents challenges. If the website serves multiple markets with the same or different languages, this needs additional consideration. Ensuring all pages get indexed, and internal navigation and linking is optimal can make a significant impact on organic traffic.
Ready to scale SEO internationally?
Call us on 0800 019 6813 or email us. Find out how our ethical SEO services could drive more traffic to your website, grow sales and improve campaign ROI.
Get more qualified leads with London’s leading B2B SEO agency
Drive more traffic with SEO
Holistic SEO that won’t get your site banned by the search engines. Our ethics policy explains clearly what we do and how we work.
Get qualified B2B leads
For over 20 years we have been at the forefront of international SEO – it’s not an add-on to our business, it’s the core of what we do.
SEO for B2B SaaS
From AI-based keyword targeting to content management, we have invested in a range of tools and technology to increase optimisation effectiveness.
SEO for B2B tech
We deliver outstanding, measurable results and believe in keeping costs down. We’re ranked 5 out 5 by real clients in independent reviews (source: Google).
Have questions about our B2B SEO services?
We have answers…
How to identify the best B2B SEO agency in the UK?
You’ve already identified it – it’s us! 😄
Seriously, though, here are a few factors we recommend considering when picking the right SEO agency for your business:
- Understanding your business
The foundations of good SEO start with a solid keyword strategy. When it comes to identifying the right keywords, your agency needs to understand your business and your customers’ journeys to purchase. - Capabilities
Requirements will vary for B2B SaaS, tech, finance and ecommerce businesses. They will also depend on your in-house team’s availability, knowledge, and resources. Whether you need help with content production in multiple languages, digital PR for link building, or optimising content at scale, we recommend identifying your needs beforehand and ensuring your agency has the capabilities and capacity to supply what you need. - Technical expertise
This is an obvious one but hard to qualify. Different organizations approach this in different ways. We recommend starting with a simple question, engaging a few agencies – on a limited paid contract – and then evaluating whose recommendations make the most sense for your business.
What are the costs associated with B2B SEO?
SEO provision for B2B firms must take into account complex sales cycles, the need for specialist or technical knowledge of the products or services the business offers, and greater competition for a limited pool of authoritative and niche link sources. Costs for B2B SEO are therefore often higher than that for B2C.
Agencies offer widely varying prices and pricing models for SEO. However, most will charge for:
- Keyword research and strategy definition
- SEO audit
- Agency retainers or hourly support
- Content creation
- PR and outreach for links
Additionally, some agencies like us also offer SEO training, competitor SEO reviews, and multilingual SEO support. Others may charge extra for tools, reporting and any HTML dev work.
Why is investing in SEO crucial for B2B firms?
The typical B2B buying cycle lasts 6 to 12 months and involves multiple stakeholders who reference 7 to 10 sources of information. 74% of B2B buyers conduct their research online and are typically more than half-way through the decision-making process before they get in touch with your sales team.
SEO is the most cost-effective way to reach B2B buyers during the research phase of their journey to purchase. It allows you to increase visibility and raise brand awareness early on, build credibility – since there’s higher consumer trust associated with organic search listings – and a combined organic + paid listing has been found to significantly increase lead conversion rates.
Is your B2B SEO service suitable for my company?
AccuraCast’s SEO services can be used by most mid to large B2B organizations and high-growth scale-ups.
Given our specialism in international marketing and multilingual SEO, our services are especially attractive to companies that operate in multiple countries or companies that intend to expand overseas.
What do I need before starting SEO?
Today, businesses often start working on their SEO from day 1. It is advantageous to incorporate SEO into marketing plans and even website (re)design plans as early as possible.
That said, success requires setting business goals and outcomes right at the start, understanding your various customers – including different personnel from various departments involved in the decision process – and their purchase journey, and having a clear vision of the unique selling points that will differentiate your brand from others competing for the same keywords.
What makes B2B SEO different from other sectors?
From the keyword research to the moment of purchase, B2B client behaviour is very different from other sectors, and the needs of B2B SEO are very different too.
Different buyer personas tend to research different terms online. This means keyword strategies need to consider search patterns for every persona. Search volumes tend to be lower, and technical keywords are often searched. This means SEO teams need to produce more content, and it requires a more in-depth understanding of the products and services.
B2B content often needs to be a lot more educational than B2C. Building links is more challenging, as the number of relevant and authoritative sources are scarcer.
Which SEO methods do you employ?
At AccuraCast, we firmly believe in 100% Ethical SEO®. This means no spam – on-page or off-page, no black-hat tactics, and no “tricks” that could risk your site getting penalised by Google. It yields better results, longer term, with a lower likelihood of loss of traffic when Google’s algorithms get updated.
