7 Incredibly Useful Stats You Can Find In AdWords

It’s no secret: Google AdWords provides advertisers a wealth of data. More data than most advertisers want, or know what to do with. Finding what you need to know can be a bit challenging at times. In fact, you might not even have realised you need to know some of the extremely useful stats available in the system.

How many of these stats do you already track? Let us know in the comments below

1. Days of the week

Where you can find this data: Dimensions tab > View: Time > Day of the week

This data answers questions such as:

• Should I advertise on weekends?
• Which is my busiest day of the week for online sales?
• When should I launch a new weekly offer?

2. Time of day

Where you can find this data: Dimensions tab > View: Time > Hour of day

This data answers questions such as:

• Should I only advertise during office hours?
• Do my customers make a purchase before or after 6pm?
• Should  I show advertisements 24 hours a day?

3. User locations

Where you can find this data: Dimensions tab > View: User locations

This data answers questions such as:

• What cities do I actually get clicks from?
• Are consumers in big cities more likely to buy my products?
• Should I create specific campaigns for users in …?

4. Device breakdown

Where you can find this data: Settings tab > Devices

This data answers questions such as:

• Do mobile users actually turn into leads?
• How much is the average CPA for desktop versus handheld devices?
• What should my mobile bid be?

5. Paid and organic

Where you can find this data: Dimensions tab > View: Paid and organic

This data answers questions such as:

• Should I bid on my own brand name?
• If my website already ranks on the first page organically, should I still pay for ads?

6. Call details

Where you can find this data: Dimensions tab > View: Call details

This data answers questions such as:

• Do my ad campaigns drive phone calls?
• How many calls originated from AdWords?
• What percentage of conversions happen on the phone?

7. Audience demographics

Where you can find this data: Display Network tab > Demographics

This data answers questions such as:

• Who’s seeing my display ads?
• What age / gender are my typical customers?
• Should my ads appeal specifically to parents?