TikTok‘s ad formats and sizes offer a variety of opportunities for brands to reach a young, visually oriented-audience. By understanding the different ad formats available and adhering to best practices for creating high-performing ads, brands can effectively use the platform to reach and engage users.
Why should you advertise on TikTok?
TikTok, the popular short-form video platform, offers a unique opportunity for brands to reach a young, engaged audience through visually engaging ad formats. In order to effectively reach users on the platform, it is important for brands to understand the different ad sizes and formats available, as well as the best practices for creating high-performing ads.
What are the main ad formats on TikTok?
One of the primary ways for brands to reach users on TikTok is through in-feed video ads. These ads are 5-60 second videos that appear in users’ feeds alongside other content. To grab the users attention, it is best to choose catchy and entertaining content, relevant to your brand and target audience.
Another way to reach` users on the platform is through brand takeovers. These ads appear immediately when a user opens the TikTok app, and can be either a 3-5 second video or a single image. The recommended resolution for brand takeovers is 1080 pixels wide by 1920 pixels high with an aspect ratio of 9:16.
In-feed carousel ads are another option for brands looking to reach users on TikTok. These ads allow brands to share multiple images or videos in a single ad, with users able to swipe left or right to view the content. The recommended resolution for in-feed carousel ads is 1080 pixels wide by 1920 pixels high with an aspect ratio of 9:16.
What are TikTok’s ad video specs?
- Aspect Ratio: 9:16, 1:1, or 16:9
- Video Resolution: Resolution must be a minimum of 540*960px, 640*640px, or 960*540px
- Video Duration: Videos can be between 5-60s. We recommend short videos of 9-15s
- File types: .mp4, .mov, .mpeg, .3gp, or .avi
- File Size: Less than 500 MB
Does TikTok have requirements for profile images?
- Aspect Ratio: 1:1
- File size: Less than 50 kb
- File type: JPEG, JPG, or PNG
What are TikTok’s guidelines for Brand / App Names?
- For brand names, TikTok supports 2-20 English characters.
- For app names, it supports 4-40 English characters
- Emojis should not be included in the app name and brand name
- Punctuation marks and spaces are counted as characters.
Are there limits for TikTok ad’s description text?
- For descriptions, we support 1-100 English characters
- Emojis or these special characters: “{ }” or “#” are not allowed in the description
- Punctuation marks and spaces counts as characters.
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
