Your marketing needs to go Vertical
Last week’s newsletter talked about Discovery Commerce. Facebook have brought this concept to the front on Instagram, where Reels and Shops now occupy prime real estate on the app.
Twitter, and even LinkedIn have launched rival products copying the stories format. It is now more important than ever for businesses to use vertical video to reach customers viewing Stories, Reels, TikTok, Fleets and LinkedIn Stories.
Here are some points to keep in mind:
- Stories ads with motion are 88% more likely to drive purchase
- Ads that invite audience participation (polls, questions) drive greater brand lift
- Stories with voice-over or music drive 80% better lower-funnel results
- Static stories ads deliver better conversion results without stickers in them
- …but video ads with stickers perform better when used strategically
- Mobile-shot stories ads outperformed studio-shot ads for driving views!
Source: Facebook IQ
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
