Upgrading Google Analytics Sounds Tempting
You can access the new Google Analytics experience by setting up a Google Analytics 4 (GA4) property, formerly known as ‘App + Web’ property. Before rushing to get this shiny new version, be warned that this isn’t just a simple version upgrade. Here are 5 things you need to know:
1. Upgrading to GA4 requires creating a whole new property.
2. Only basic settings from the old version get copied over to the new one.
3. Conversions, audiences, events and product links have to be rebuilt from scratch.
4. Enhanced measurement is automatically enabled but you have to protect user privacy.
5. Google Analytics 4 requires familiarity with event-based tracking.
Read The Details Before You Upgrade to GA4
About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
