Focus: Generation Z

Gen Z – Your Most Important Customers

This year, people under 25 will make up 41% of the world’s population. As marketeers cannot afford to ignore youth, as they determine the future of our brands. We’ve compiled some interesting stats to help you better engage this demographic:

41%

of US Gen Z-ers plan to become entrepreneurs

94%

of European Gen Z-ers use Instagram at least weekly

60%

of European Gen Z-ers use Instagram to communicate via Direct Messaging

3.7x

more UK Gen Z-ers self-identify as introverts than extroverts

37%

of US Gen Z-ers say they’ve used a messaging app to contact a business, with 15% completing a purchase via messaging

64%

of Gen Z-ers believe it’s important that the job they do is inspiring

47%

of French Gen Z-ers would now consider shopping locally to support small businesses, more so than supporting sustainable products (42%).

72%

of UK Gen Z-ers have shown more interest in activism and social causes since the COVID-19 outbreak, compared to 52% in Germany and 56% in Sweden

62%

of Gen Z-ers say they’re in favour of ads that show how brands are responding to the pandemic or helping customers.

Sources:
United Nations – 2019 Revision of World Population Prospects
Entrepreneur – 41 Percent of Gen Z-ers Plan to Become Entrepreneurs
Morning Consult – “How 2020 is Impacting Gen Z’s Worldview
Facebook IQ – Meet the Future: Gen Z’s regeneration