Artificial Intelligence is a hot topic now. 72% of business leaders termed AI a “business advantage” and said they believe AI is going to be fundamental in the future.
While for some AI may conjure images of robots, decision makers know that AI represents the next stage of their business processes. For many this is already a done deal with their day-to-day operations, but many other brands are still struggling to understand the scope to which AI can be implemented into their marketing processes. That’s where AccuraCast steps in.
We recently held an event called Marketing in an Automated World – with the aim of helping marketing professionals from all sectors to gain a better understanding of AI.
See some of the event highlights below:
Other areas we covered were:
- Putting people first in an automated world
- Marketing automation
We were joined by brands ranging from one of the largest publishing houses in the world to one of the largest FMCG companies in the world, and a few FTSE 100 companies, to discuss a litany of issues around AI and Marketing, ranging from implementation issues, how AI can better inform targeting strategies, to what issues an AI cannot solve.
