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How To Preserve Organic Traffic As Google Changes SEO

Last week, Google rolled out significant changes to the way search results pages appeared for certain queries. The new format provides an answer box, but without any accompanying organic search results!

The changes have worried more than a handful of people in the industry. Cries of “Google is killing SEO”, and “SEO is dead” started echoing on social media.

After all, if Google could kill off organic search results completely for a product search query on the first page, what hope was there for SEO?

Learn how you can future-proof your search marketing strategy to get more organic traffic in the face of these changes:

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About the Author

AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.