Display advertising campaigns account for over 25% of all digital marketing budgets. Getting this component of your marketing right is important as a small percentage change in performance metrics can result in substantial cost savings for your company.
Creating a robust display campaign will help you achieve the following:
- Drive brand recognition
- Increase product awareness
- Reach a much wider audience than any other online medium
To develop a successful display campaign on Google AdWords you need expertise, creativity and an eye for detail. There are several factors you need to consider. Here’s a step-by-step guide you can follow to help you achieve better results.
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5 Steps to Improve your Display Campaign Performance
About the Author
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
