New: Website Call Tracking With Google – Are You Using It?
Google released a new AdWords tool this week: Website Call Conversions. The service allows advertisers to identify and measure calls to their business after an ad click through occurs.
A unique forwarding number will be generated for each AdWords click after a snippet of code is placed on the company’s website or mobile site. This will then measure the calls made by customers from different pages of the website.
Brands will now be able to understand which keywords and touch points are generating the most phone calls and customer engagement. Calls that are made from different pages on the website can also be assigned different values, which will allow advertisers to measure pages that are most effectively turning visitors into customers.
If you want to find out more about call tracking and pay per call advertising, get in touch with us »
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About the Author
AccuraCast is a data & tech-led B2B digital marketing agency focused on international growth. Over 20 years of expertise in paid search & display advertising (PPC), search engine optimisation (SEO), and social media marketing for ambitious B2B and B2B2C brands. Offices in London, New York and Madrid.
