AccuraCast’s latest CMO handbook shows marketers are working out how to get to grips with AI and the culture wars.
Marketing leaders predict a year of culture wars, AI-led upheaval and a growing need for human connection.
Leading CMOs Predict Big Moves in AI.
January 23rd 2025: Leading Digital Marketing agency AccuraCast has released the latest edition of its annual CMO handbook. The 2025 publication provides an in-depth look at the developments shaping the future of B2B marketing, offering actionable insights for industry leaders navigating a rapidly evolving landscape.
“Everything is becoming slightly more unpredictable, but the direction of travel is definitely towards hyper-personalisation,” said Dipti Malaviya, Consulting Partner at TCS. “Companies are reinventing themselves in the light of AI and GenAI. There are multiple external forces at play.”
Reflecting on the challenges and opportunities of the past year, Farhad Divecha, Group CEO of AccuraCast, shared: “2024 presented significant challenges, with widespread budget cuts impacting the industry. However, amid these pressures, we’ve seen a wave of optimism among CMOs, driven by the rapid rise of AI. The pace of change over the past year has been remarkable—new roles have emerged, teams are being upskilled in martech and AI, and yet one truth remains unchanged: content is still king.”
Key findings from the CMO handbook:
- The AI Skills Gap: Love it or hate it AI is unavoidable. While many are experimenting with AI technologies to discover the most effective strategies, a critical challenge for CMOs is addressing the shortage of skilled professionals in this space.
- The Future of Content Marketing: Despite AI’s growing influence, talented content marketers remain indispensable. As automation advances, the need for authentic, high-quality content persists.
- Shifting channels and markets: Marketing channels are becoming more diverse, prompting CMOs to adopting increasingly agile and flexible omnichannel strategies.
- Navigating politics and culture wars: As political landscapes shift, marketers must remain attuned to evolving cultural values and government policies to ensure their strategies resonate with their audiences.
2025’s edition features expert contributions from leading figures such as Bella Jasani, who led marketing teams at J.P. Morgan, EY and BNY Mellon; Evelyn Truter, who headed field marketing at Xerox; and Dipti Malaviya, Consulting Partner at TCS These experts, alongside other seasoned CMOs, share their front-line experiences and strategic perspectives.
The 2025 CMO handbook is now available for download. This is a chance to access the latest insights from marketing leaders on the ground as we prepare for the challenges of 2025.
https://www.accuracast.com/whitepapers/2025-cmo-handbook-b2b/.
About the Author
AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.
